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Monday, September 27, 2010

UWA NEWS-Business in Second Life given the Green light!! - Lacy Muircastle reporting ...

Staff Reporter
• Monday, July 12, 2010
The University of Western Australia (UWA) is fast becoming a significant leading light in Second Life in a number of fields. Recently UWA’s Second Life presence and Jay Jay Jegathesan of the School of Physics, UWA (founder of the UWA Second Life presence), was nominated into the top 10 for the 2010 Linden prize for contributions to Art, Architecture, Research and Teaching in Virtual Worlds.

Since its official launch on the 2nd of October 2009, by Vice-Chancellor, Professor Alan Robson, the UWA presence in Second Life has seen a meteoric rise and is a recognized education leader in the virtual world.
And now yet another accolade goes their way.

‘Virtual Dublin’ is one of Second Life’s more successful businesses and Professor Wade Halvorson of the School of Business of the University of Western Australia and his team have given further credibility both to it and SL business as whole by winning the Pearson Education Prize for the best Case Study paper at the July 2010 Academy of Marketing Conference last week.

Dublin Virtually Live is the vision and ongoing creation of Ham Rambler aka John Mahon, a Dubliner now living in London, U.K. Dublin Virtually Live is a gathering place for the world, a place in virtual reality which reduces the barriers to entry for people of different backgrounds to get to know each other. Dublin Virtually Live holds the Best Irish Bar in Virtual Reality, the Blarney Stone.

The case study is called: Cashing in on the Green Dots: Marketing Ireland in Second Life by (Halvorson, W., Bali, A.S., Pitt, L.F., and Parent, M. (2010) and was presented to the Academy of Marketing Conference, Coventry University, UK. July 2010.

Professor Wade Halvorson uses Second Life as a teaching tool to undergraduate and postgraduate students at UWA for the Bachelor of Commerce and Masters by Coursework programmes said, “This means that Second Life businesses can be taken seriously. The case study presents a viable business model that works in the virtual world and that increased our knowledge in this field. Virtual world businesses have seen exponential growth. The total annual revenue of virtual products has reached a staggering USD 2 billion.”
Vitual Dublin: 


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