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Monday, June 10, 2024

6 Things Your Business Should Fix Sooner Rather Than Later


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When you got a business, you got problems. Sure, things can run along smoothly for a while, and it might seem like you’re never going to encounter a hitch, but sooner or later, something will come along that requires you to stand up and firefight (metaphorically speaking) of course. If you act quickly, you will usually save your business from disaster, but if you dally, you may find it a tad harder to recover as a company.

Bearing that in mind, here are 6 things your business should always try to fix sooner, rather than later:

1. That Customer Service Snafu

Ever had a customer service experience that felt more like an interrogation? Not fun. If your customer service has more complaints than a lemon car has trips to the mechanic, it’s time for a tune-up. Refresh training, introduce friendlier policies, and maybe equip your team with headsets that don’t look like they’ve been borrowed from a 1980s air traffic controller. Happy customer service reps mean happy customers, and that’s no joke!

2. The Leaky Marketing Budget

Is your marketing budget trickling away without a return on investment? Plug those leaks by reassessing your campaigns. Ditch the underperforming ads, double down on what’s working, and always—always—test new strategies. Marketing isn’t set-it-and-forget-it; it’s more like steering a ship. Sometimes you need to adjust the sails and occasionally avoid icebergs.

3. Old Tech Gathering Dust

Still running the office on a computer that proudly boasts "Designed for Windows XP"? Yikes. Upgrading your tech might seem like a chore (and an expense), but outdated systems are often riddled with inefficiencies and security risks. Bite the bullet and modernize your tools. Not only will tasks get done faster, but you’ll also avoid being a hacker’s low-hanging fruit.

4. Fixing Broken Components

Mantaining your equipment, especially when specific parts like Kunkle valves are involved, is so very important. These valves are workhorses in systems handling pressure such as steam boilers, air, or non-hazardous gases. A malfunctioning Kunkle valve can lead to system failures or safety hazards. Regular checks and timely repairs aren’t just about efficiency; they’re about safety. Don’t wait for a steamy surprise—keep those valves and other critical components in check.

5. Social Media Strategy—or Lack Thereof

If your last tweet says, “Excited to join Twitter! Hello world,” and it’s dated from 2011, we need to talk. Social media is your direct line to customers—it’s where you can share, engage, and even appease. Ignoring it doesn’t just make you look outdated; it makes you non-existent in the eyes of digital-savvy customers. Refresh your strategy, post regularly, and interact genuinely. Be the business that’s a joy to follow.

6. That Pile of Unaddressed Feedback

Last but not least, that mountain of feedback you’ve been avoiding? Time to dive in. Feedback is the cheat sheet to your business’s next exam. It tells you what’s working, what’s not, and how to improve. Ignoring it is as wise as ignoring a treasure map because you don’t feel like digging.

Fixing these issues sooner rather than later can save you money, customers, and quite a few headaches, so don’t be caught napping!


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