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Wednesday, July 16, 2014

Penumbra. Autumn/Winter Fashion Week. Mikile Vinciolo Reporting…



There exists a space of shadow and light, the almost imperceptible zone between luminous sun and the velvety black of an eclipse. This is the merging place of light and dark, the niche of perfect illumination and shadow. 

This is the penumbra. We are .PENUMBRA. We are FASHION.

Since its inception in December of 2013 as quoted by Fuzz Lennie; Penumbra has been designed to be a fashion hub, welcoming various agencies and designers for fashion events of all types. These fashion events could range from anywhere to a simple runway to full on fashion extravaganza. But, do not take my word for it. Check out the information below for the upcoming fashion week this Autumn/Winter.
.PENUMBRA.

www.penumbrasl.com

OFFICIAL INVITATION TO .PENUMBRA. AUTUMN/WINTER FASHION WEEK 2014
 (AW14 FASHION WEEK)




.PENUMBRA. AW14 FASHION WEEK will be one of the highest profile fashion event in Second Life this year.  It is going to be the most opulent and the only fashion week that will produce a high quality runway shows to highlight the many talented Second Life's designers and their latest collections. .PENUMBRA. aims to build Second Life's brand with different in world marketing opportunities and social media exposures to showcase their latest collection.
.PENUMBRA. AW14 FASHION WEEK is now accepting designers’ application for it Autumn/Winter 2014 Collection. Runway segments are filling up fast with top SL fashion designers, the event will take place September 2014 with an exciting fashion and live performance events.
.PENUMBRA. with its grandeur has created a strong positioning in the Second Life's Fashion Industry and envisions to address the business of fashion in Second Life.
Deadline of Registration will be on August 5, 2014.

PRODUCTION TIME LINE:
Submission of Outfit Images: Saturday, August 30, 2014
Submission of Outfits: Saturday, August 30, 2014
Provision of Outfits to Bloggers: Friday, September 12, 2014   
Fashion Week: September 13 - 21, 2014
│█│ PACKAGE ONE: TOTAL ECLIPSE = 14,000L

The Total Eclipse is composed of established designers that desire to showcase their collections for the upcoming seasons. Solo designers are expected to produce up to 16 designs for their individual fashion show.
Exclusive: Maximum of 10 Designs
Non-Exclusive: Maximum of 6 Designs
Total Number of Designers in the Show: 1 Designer
Total Number of Assigned Models: 8

This package includes:
Full production Set up
One assigned professional show producer.
style and pose check (1 hour), rehearsal (2 hours), show time (1 hour)
Event & Stage Management, Choreography.
Live Streaming & Event Photography
Two sim build to prevent lag and increase viewing enjoyment
Custom Stage Build for Fashion Week
Entertainment & Guest Services:
Professional DJ,Professional Host, Professional greeters     
Retail Area:
Vendor and Location for selling featured collection at the retail area for 3 weeks.
Public Relations & Publicity:
Access to the Bloggers Group 
Pre publicity-teaser campaign (August 2014)
Written press release distributed to various media outlets
Invite Image Photography and Design
Inworld Group PR
Brand exposure on Style Kingdom and PENUMBRA websites, Flickr and Facebook
VIP Access
10 VIP Guest (All Access on all the shows)
VIP seating available for your show- Max of 15 avatars
Event Security
Two security agents to protect your show from any potential threats of griefing etc.
Fashioncentric HUD
This HUD will help the audiences to select their favorite outfit from the show and after the show they will be able to TP directly to your vendor area

│█│ PACKAGE TWO: LUNAR ECLIPSE (COLLECTIVE) = 8,000L
 
 
The Lunar Eclipse is composed of a collection of three established designers that desire to feature a portion of their upcoming collections for the new seasons. Lunar designers are expected to produce up to 8 designs for their collective fashion show.
Exclusive: Maximum of 5 Designs
Non-Exclusive: Maximum of 3 Designs
Total Number of Designers in the Show: 3 Designers
Total Number of Assigned Models: 8


This package includes:
Full production Set up
One assigned professional show producer.
style and pose check (1 hour), rehearsal (2 hours), showtime (1 hour)
Event & Stage Management, Choreography.
Live Streaming & Event Photography
Two sim build to prevent lag and increase viewing enjoyment
Custom Stage Build for Fashion Week
Entertainment & Guest Services:
Professional DJ,Professional Host, Professional greeters     
Retail Area:
Vendor and Location for selling featured collection at the retail area for 3 weeks.
Public Relations & Publicity:
Access to the Bloggers Group 
Pre publicity-teaser campaign (August 2014)
Written press release distributed to various media outlets
Invite Image Photography and Design
Inworld Group PR
Brand exposure on Style Kingdom and PENUMBRA websites, Flickr and Facebook
VIP Access
5 VIP Guest (All Access on all the shows)
VIP seating available for your show- Max of 15 avatars
Event Security
Two security agents to protect your show from any potential threats of griefing etc.
Fashioncentric HUD
This HUD will help the audiences to select their favorite outfit from the show and after the show they will be able to TP directly to your vendor area

│█│ PACKAGE THREE: SOLAR ECLIPSE (COLLECTIVE) = 5,000L

The solar eclipse package is specifically for designers that are still establishing themselves in Second Life. Designers who have stores less then a year old and have not had the resources to get the brand exposure they need to grow their business.
Exclusive: Maximum of 3 Designs
Non-Exclusive: Maximum of 2 Designs
Total Number of Designers in the Show: 5 Designers
Total Number of Assigned Models: 5


This package includes:
Full production Set up
One assigned professional show producer.
style and pose check (1 hour), rehearsal (2 hours), showtime (1 hour)
Event & Stage Management, Choreography.
Live Streaming & Event Photography
Two sim build to prevent lag and increase viewing enjoyment
Custom Stage Build for Fashion Week
Entertainment & Guest Services:
Professional DJ,Professional Host, Professional greeters     
Retail Area:
Vendor and Location for selling featured collection at the retail area for 3 weeks.
Public Relations & Publicity:
Access to the Bloggers Group 
Pre publicity-teaser campaign (August 2014)
Written press release distributed to various media outlets
Invite Image Photography and Design
Inworld Group PR
Brand exposure on Style Kingdom and PENUMBRA websites, Flickr and Facebook
VIP Access
2 VIP Guest (All Access on all the shows)
VIP seating available for your show- Max of 15 avatars
Event Security
Two security agents to protect your show from any potential threats of griefing etc.
Fashioncentric HUD
This HUD will help the audiences to select their favorite outfit from the show and after the show they will be able to TP directly to your vendor area


Should submissions not be sent in at the stipulated deadlines, production will have to continue without the late submissions.
   
We look forward to having you take part in the definitive fashion event for Autumn/Winter 2014 and providing you with the maximum amount of exposure and publicity.  Should you require any further information, please do not hesitate to contact us.

Manoushaz Matova
Retail Director, .PENUMBRA.
manoushaz@penumbrasl.com

Fuzz Lennie
COO, .PENUMBRA.
fuzz@penumbrasl.com

Zzoie Zee
CEO, .PENUMBRA.
zzoie@penumbrasl.com

For more information, contact Fuzz Lennie or an appropriate agent at Penumbra, or visit the listed links below.

.PENUMBRA. Website: http://penumbrasl.com
.PENUMBRA. Facebook: https://www.facebook.com/penumbrasl

.PENUMBRA. Flickr Group: https://www.flickr.com/groups/peumbra/
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