When she is not running the estate, this German lady is a Forex Trader in RL. This means she trades currencies. She said “I enjoy working from home and it perfectly matches my needs. This way I can watch things happening in Second Life while I get my RL work done on a second computer. Why leave home if you can manage things from your bedside?”
Suffering from a serious bout of flu, Vanity wandered in to Second Life way back in 2007. She had to stay in bed for two weeks and was really bored. Someone told her about Second Life and she decided to check it out. She recalled “On my very first day inworld I tried teleporting ... I double-clicked at a random spot on the map and crashed right into a new club owned by this crazy American guy. His name was Gaven Miles. He can still be found in search but he left Second Life years ago because his RL job left no room for other activities. Anyway, Gaven hired me on my first day inworld to manage his club.”
He was the reason she stayed in Second Life and after few weeks she purchased her first piece of land. A cute open water island is how she described it. She learned a lot about land from her first landlord and her own interest was piqued. She decided that she should run her own little business in SL to pay her bills.
She started with four small rental homes on a tiny 4096 sqm parcel. From those humble beginnings it has grown into a 16,000,000 sqm estate with hundreds of regions. She said “I still remember purchasing my first sim, Vanity Beach in 2007, and from that moment on things went nuts. I doubled the size of the community every few weeks, people loved the way we decorated and managed our estate. Demand was greater than supply at the time and it was a challenge to host all who were interested in joining us.”
Vanity was jobless in RL in 2007, and soon noticed that it could very well be possible to make a living from running the estate. She said “While at first I only spent like 2 - 3 hours a day here, it soon consumed most of my free time.”
Today Luxory spans over 200 regions, with close on 1500 residents who call Luxory their home, and the estate is still growing. Recently they added 43 regions which they bought from another estate because they were sitting with a sold-out store. Business continues to boom and they are considering acquiring further regions in March.
I asked Vanity what made Luxory different from the other estates out there. She said “I believe what our residents like the most about Luxory is our carefully decorated land and the fact that we have a support team on call 24/7. We still check all our regions on a weekly basis and we uphold the rules in our covenant to guarantee beautiful and protected land for all our customers at all times. Our team is ready to assist you at all times - all my girls (yes, we are a girls-only-crew :) are well trained and we enjoy helping our residents to make their Second Life dreams come true.”
Luxory offers residential and commercial regions as well as separate areas for animal breeders. The commercial districts have hosted many of the top brands in Second Life for a number of years. If you run a business in Second Life and you’re looking for a safe location for your store, somewhere you can be assured that it will still be there when you wake up in the morning, Luxory is it.
What Vanity enjoys most about owning and running a residential estate in Second Life is being able to meet and help so many different people from all over the world. She said “I love it when they are happy with their land and it also makes me a little proud. Especially when I read all the nice comments they leave in my mail. It means a lot to me. I also really enjoy working with my team - here at Luxory, we are one big family. There is no competition between our sales agents, they get paid an hourly wage and don't have to fight to make a sale to get paid a commission. Instead, they can concentrate on every single customer and really help them finding the perfect land matching their needs.”
At Luxory you are offered a variety of regions to choose from. Luxory land has a unique look. It comes fully decorated and terraformed, key-ready so-to-speak. Many other estates sell flat, empty, square pieces of land and you have to do all the work, which if you’re not that good at terraforming and decorating can be pretty difficult and time consuming. However, if you prefer to use your own landscaping and decorating skills on your land here you are free to return all their items and give it a go for yourself. The team are ready to assist you for free if help is needed.
In the near future they plan on expanding as and when they see a good opportunity. They at are constantly watching out for interesting regions to buy. Vanity said “Like I just mentioned, a few weeks ago we were able to add 43 former "Fruit Island" regions to our estate and we are in negotiations with another estate at the moment. Luxory is and will always be a safe haven for all who want to enjoy a well-managed estate without any worries about the future. We are here to stay! We are in very good standing with Linden Lab and our economic situation is more than stable thanks to many long-term-residents who have been with us for many years.”
In our ever evolving and constantly changing virtual world, there is a tranquil estate waiting for you to call home, whether it's residential or commercial - Luxory Estate.