SLE Ticker

17 Years and counting...Got SL News? Get it Published! Contact Lanai Jarrico at

Friday, April 29, 2011



“UNITED” is underway with teams building war strategies and the theater seating getting fluffed.  This ground breaking fundraiser got a huge fashion industry nod when the real life in SL “ Fashion Research Institute in New York” founded by Shenlei Flasheart agreed to host the event on Sims that houses her Equestrian Community. Not only will this event have a prestigious location…where else could it be, but it will have some impressive surroundings with this flourishing community. Here is the background on the Locatin Host of “UNITED, The Ultimate Style Card Fashion Show and Competition for Relay for Life. And details about the amazing location for this event.

Shenlei Winkler (Shenlei Flasheart in SL) is a 30 year veteran of the fashion industry. Her work spans both couture and mass market design and development for the real life apparel industry. A successful designer, her lifetime sales of her real life apparel designs have now reached more than $70 million USD, with more than 25 million-dollar styles in her portfolio. Her couture work has appeared extensively on stage and movie screen.

Winkler has also enjoyed success in Second Life, where she has designed fashion since 2005, with three popular brands including Prim & Proper (one of the top Second Life earners in 2006), Flash & Trash, and Debutante. Her educational background includes three design degrees, including two from the prestigious Fashion Institute of Technology.

She has also been instrumental in developing large-scale creative installations in OpenSim-based worlds, most notably Shengri La Spirit, previously hosted by IBM, and Shengri La Gallery, both of which may be visited as publicly accessible regions hosted by Intel Corporation in Science Sim.

Founder of the Fashion Research Foundation, a nonprofit organization focused on helping designers achieve their dreams with dignity, integrity and respect, she is currently the CEO of the Fashion Research Institute which is focused on researching and developing virtualization technologies with particular emphasis for the apparel industry. Her research areas include content licensing for virtual goods, virtualization of enterprise in immersive workspaces, OpenSim enterprise application development, user immersion in virtual worlds, and of course, new technologies for apparel design.
Shenlei explains “We are developing disruptive new technologies for the fashion industry in conjunction with our technology partner, IBM. Our initial solution, virtual worlds-based product design, was presented by IBM at their booth at the National Retail Federation show in January 2008. Our corporate pitch deck can be viewed in Second Life on the islands of Shengri La, where we maintain a Community Gateway for apparel industry personnel.”

“UNITED “will be hosted on the  Carriage Trade Sims

Carriage Trade is a mixed-use equestrian lifestyle community.  The region includes:
* rental homes, suites and apartments,
* private rental stables,
* a public livery stable with rental stalls & livery horses for rent by the quarter hour, 
* an equestrian art gallery,
* an educational exhibit space,
* extensive equestrian facilities, including an eventing/dressage arena, a show jump course, race track, steeple chase course, and a cross country course,
* public gardens
* an educational horse game, and last but not least,
* a quad horse carousel!

Carriage Trade is also the home of the headquarters for the Professional Virtua Designers Society. 

Carriage Trade features regularly scheduled human-horse (quad horse avatar) events, including monthly fox hunts and bi-weekly park rides, as well as various other activities such as a weekly Saturday marketplace, region-wide treasure hunts and monthly Ode butterfly jewelry hunts. 

Carriage Trade is a vibrant community, and we are honored to be visitors in their community

Here's a recent video they shot of Carriage Trade:

This event has seen some participant changes which is to be expected over a (4) month period, Real Life just will not bow down to Second Life, so the management team is always on the look out for brave Designers and Talented models to step up and say “I WANT TO BE UNITED. But by now these teams have their game plan on and can easily welcome a new participant at this stage. This is thanks to Prissy Price’s quick thinking Management Team and a now informative website;

On this site you will learn all you need to know about this event and how you can be a part. STAY TUNED! The month of MAY is when you get to learn more about the participants, their teams and how they feel being a part of history.  

We regret that Enzo Champagne and Peyton Heron will not be participating in this fundraiser.


Post a Comment

Comments will be reviewed and posted within 24 hours. Please note any abusive content or outside promotional links may not be approved.