A press release is a vital part of a marketing plan in Second life. It provides important information about events, products and services as well as where the target audience can find what is being promoted as well as who to contact for additional information.
Having a solid PR plan makes it easy to promote to a variety of media sources who can reach out to the masses on your behalf. The SL Enquirer has put together a quick guide to help get you started on your way to virtual success.
You will need these key components:
*Catchy Headline/announcement
example: FOR IMMEDIATE RELEASE: Grand Opening of (event name) on (date & time)
*Promotional Texture
400x400 (jpg) (SLE Standard)
*PR INFO
The who, what, where, when about the event/service/product/location
(this information should be between 450- 1000 words)
Links
* LM, SLURL(s), Urls, social networks and preferred contact info.
* email a press release / slurls links and send the promo image as an attachment. to lanaijarrico@gmail.com
FEE: 300L payable to Lanai Jarrico
Charities in Second Life
Charity events and fund raiser Press releases are free to publish at least once per week per charity event. Submissions are due on Saturdays by 6pm slt.
REMEMBER THE MAIN PURPOSE OF A PRESS RELEASE IS TO INFORM AND ENTICE THE PUBLIC ABOUT WHAT YOU HAVE TO OFFER AND HOW THEY CAN FIND/CONTACT YOU!
QUESTIONS?
Email lanaijarrico@gmail.com to learn more about getting your press release posted in The SL Enquirer.
-Lanai Jarrico
The SL Enquirer
Press Pass Media
SLE Ad Options Available
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