FOR IMMEDIATE RELEASE: Relay For Life of Second Life shatters records in 2011, raises US$375,000 for cancer research

Relay For Life, the signature fundraising event of the American Cancer Society, has once again shattered records in Second Life.

Less than halfway through the 2011 Relay season, the Relay For Life of Second Life had already raised more than one million dollars all-time.

At the Wrap-Up Party on Saturday, August 20, 2011 Event Chair MamaP Beerbaum proudly announced that the seventh Relay For Life of Second Life had set a new season fundraising record of US$375,000, had a record number of 140 teams, and a record number of over 3,000 relayers.

This year’s theme was ‘Seasons of Hope’ and was the largest to date, with a track lined by luminaria winding through 41 sims of amazing builds representing the different seasons. Some 2,140 avatars completed one or more laps, a combined total of 3,486 laps, and visited the campsites and the designer sims. And 4,817 luminaria were lit in support of loved ones going through treatment, and in memory of those heroes who have passed on.

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FOR IMMEDIATE RELEASE: Tuesday May 3, 2011 -The SL grid is turning purple!-

From May 7 to May 13 the Second Life grid will be turning purple!

Thousands of Second Life residents will be painting their stores and houses purple, wearing purple clothes, purple hair, even purple skin, in order to show their support for the Relay For Life of Second Life and to spread a purple Message of Hope.

Relay For Life® is the signature fundraiser of the American Cancer Society. Relay For Life of Second Life (RFL of SL) is an annual activity that takes place in Second Life® in July each year. Volunteers form or join teams to have fun while fundraising and raising awareness from mid-March through mid-July. In July teams build campsites and walk a track, just like in a real world Relay.

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