A press release is a vital part of a marketing plan in Second life. It provides important information about events, products and services as well as where the target audience can find what is being promoted and who to contact for additional information.
Having a solid PR plan makes it easy to promote with a variety of media sources who can reach out to the masses on your behalf. The SL Enquirer has put together a quick guide to help get you started on your way to virtual success.
You will need these key components:
example: FOR IMMEDIATE RELEASE: Grand Opening of (event name) on (date & time)
400x400 (jpg) (SLE Standard)
Check with the media source you will be sending your pr to for their image size/file requirements.
The who, what, where, when about the event/service/product/location
(this information should be between 450- 1000 words)
* LM, SLURL(s), Urls, social networks and preferred contact info.
* email a press release use slurls links and send the promo image as an attachment. (SLE Standards)
Charities in Second Life
Charity events and fund raiser Press releases are free to publish at least once per week per charity event. Submissions are due on Saturdays by 6pm slt.
REMEMBER THE MAIN PURPOSE OF A PRESS RELEASE IS TO INFORM AND ENTICE THE PUBLIC ABOUT WHAT YOU HAVE TO OFFER AND HOW THEY CAN FIND/CONTACT YOU!
Email firstname.lastname@example.org to learn more about getting your press release posted in The SL Enquirer.
The SL Enquirer