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Tuesday, May 14, 2019

LUXE Paris, LUXE Dot Be & AIM Presents LOOK of the YEAR 2019 Style Contest

First Prize Women: L$50 000
First Prize Men: L$50 000

Are you a woman or a man of style? Well show it to us because we are looking for two ambassadors, a woman and a man, who will become the LOOKS of the YEAR of LUXE Paris and LUXE Dot Be and  win L$50 000 cash each!


This contest is open to all women and men of style. No need to be a professional model to apply as we train the finalists without experience! All you need is style, to express yourself through what you wear! We are looking for an elegant woman and a stylish man who will represent our brands with grace and character.
So do not wait longer, wear a LUXE Paris or a LUXE Dot Be outfit, style it, snap a picture, write your name in the title and send FULL PERM to LOOKoftheYEAR Resident. Each participant will automatically receive a free outfit from LUXE Paris or LUXE Dot Be.
Every week for 5 weeks, starting May 29th, we will publish the pictures of 5 semi-finalists women and 5 semi-finalists men on our website at We will also display them in the LOOK of the YEAR Hall at our main stores on Bao/67/72/26  .


When we will have 25 semi-finalists women and 25 semi-finalists men, our jury will then select 10 finalists in each category.
These 10 finalists women and 10 finalists men will be revealed on July 3th and be invited to meet the judges at the LOOK of the YEAR Brunch on July 7th. At this occasion, the finalists will be asked to explain why they would be a good ambassador for LUXE Paris or LUXE Dot Be. They will also be invited to select 10 free outfits each at our main stores!
This brunch will be followed by two styling challenge-shows, sponsored by AIM. The challenge-show Happy Sunny Afternoon will take place on July 14th and the challenge-show Romance at the Ritz in Paris will be held on July 21th, immediately followed by the grand finale and the revealing of our LOOKS of the YEAR 2019-2020.

L$275 000 IN PRIZES

Each of our two ambassadors will also win:  One year of free shopping at LUXE Paris/ LUXE Dot Be (a value of L$30 000), a fashion feature in the magazines ModeLS,  SL Confidencial, L'Amour Diversity and The Second Life Enquirer (a value of L$30 000),  a private dinner party for 20 at the Duplex Club (a value of L$5000), a scholarship at In-Nova Model Training (a value of L$4000), a gift card of L$3500 at ProPose, a gift card of L$3000 at Alma Makeup, a crown by Zuri Jewelry (a scepter for the man), a value of L$1500, an official picture by Jack Rock (a value of L$1000), an hour coaching with Ponchituti Boucher and a VIP invite to be part of AIM Modeling Agency.

The two runners up in each category (women & men) will also receive a scholarship at In-Nova Model Training (a value of L$4000), a Zuri tiara or scepter (L$1000), a gift card from ProPose (L$2500 for the first and L$1500 for the second), a gift card from Alma Makeup (L$1000 for the first and L$500 for the second) and an official picture by Jack Rock (L$1000). They will also get an hour coaching with Ponchituti Boucher and be interviewed by ModeLS Magazine and SL Confidencial.

 - Nany Jurado, LOOK of the YEAR 2018-2019

''Winning the LUXE Paris LOOK of the YEAR contest was the best moment of my Second Life'', confides Nany Jurado, a soccer mom from Medellin, Colombia, who has been in  Second Life for nine years.
''When I think about the moment they said my name, I get excited again! I have no words to describe the power of the joy which filled me suddenly. I was crying and laughing in the arms of my RL daughters as the IM were coming from everywhere!''
Nany was selected as the best ambassador for LUXE Paris among 123 candidates. Elegant, stylish, genuine and with a very generous personality, Nany represents the LUXE Paris spirit perfectly.  We were really please to have her as our brand ambassador throughout the year.
''All year, it was a magnificent experience and I encourage everybody to go for it'', continues Nany Jurado.
''The things you learn, the friendships you build, the staff who treats you with a huge love and respect... Really, I would do it again if I was allowed!''


The judges will give a score to each finalist at each of the two challenge-shows and the total of those two scores will determine the winners.
The contestants will be judged on their style, elegance and originality by a prestigious jury: Parisian Skytower and Mika Palmyra, owner-designer of LUXE Paris, Boniefacio, owner-designer of LUXE Dot Be, Essy Luv, co-owner of Amazing Impressions Modeling agency (AIM), Marcus Lefevre-Enimo, Founder and Chairman of Miss SL Organization, Nany Jurado, LUXE Paris LOOK of the YEAR 2018-2019, Chemak Kamala, owner of SL Confidencial magazine,  Ava Jhamin, owner of L'Amour Diversity magazine, Naar Rexen, owner of In-Nova Modeling Academy, Zuri Rayna, owner of Zuri Jewelry, Ponchituti Boucher, owner of ProPose, Onix Noir, owner of Alma Makeup, Falbala Staheli, top model & photographer, Lanai Jarrico, owner of The Second Life Enquirer, and Haniak Feiri, General Manager Duplex Club.

You can enter the contest as many times as you wish as long as you present a different outfit for each entry. The deadlines to submit your picture and qualify for the weekly semi-finals are: May 24th, May 31th, June 7th, June 14th and June 21th.


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