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Showing posts with label rebranding. Show all posts
Showing posts with label rebranding. Show all posts

Thursday, May 11, 2017


Playmates Magazine was established in 2007, making us the longest running adult magazine in Second Life.  When we first started the magazine, we had no idea how popular it would become.  We never imagined that our little magazine would one day be a large organization that has become a fixture in SL. Between the Playmates Magazine and our Playmates Mansion & Club sim, we employ dozens of residents.  Writers, photographers, reporters, Manager's, DJ's etc, and have hundreds of member's in the Playmates Magazine and Playmate's Mansion & Club groups.

Our magazine's popularity has grown and our format has become uniquely our own. And although our magazine was inspired by Playboy, we never wanted to be the Playboy Magazine of SL. Our format is original, not a knock off and the only similarity is the centerfold model spread, (Which can be seen in many magazines).
We have had numerous people contact us to comment that our "Playboy Magazine was great".  And we always correct them explaining that we are not the SL Playboy Magazine. The name "Playmates" magazine does not help with the confusion since Playboy models are called "Playmates".

We have wanted to re-brand and change the name to separate us from any likeness to Playboy for years and now that we are reaching our 10th year, we decided it was time. With the support of so many loyal readers, wonderful staff and the smartest, most beautiful models in SL we have the courage to make this huge leap.
We have to admit that making such a drastic change to a well established magazine and organization is scary, but we believe the end result will be well worth it.  In Second life, originality is important and our staff and models have worked so hard to provide a totally unique magazine from all the others in SL and RL. By changing our name, we are claiming our originality.

We are still the same great magazine, just with a different name.
Our magazine stands out because we feature unique and entertaining themed pictorials that are classy, fun and professional, We have interesting resident's story's and polls, as well as current destination highlights and the latest Second Life trends. Plus 30 of the most beautiful models in every issue.
We have group members and readers that have been with us since our humble beginnings and most of the responses to the change have been very positive.  We didn't want to stray too far from our original name but we wanted the stigma of using the Playboy model's title gone.  We researched several name idea's and with legal council, we found one that we could copyright and call our own.

Please stop by "PLAYDOLLS MAGAZINE HEADQUARTERS" for a free magazine or visit the PLAYDOLL'S MANSION & CLUB.  We have a huge, beautiful mansion to explore with lovely gardens and a tropical nude beach with many activities and cuddle spots.  Follow the path behind the waterfall to our giant state-of-the art floating club and make sure to join our group so you don't miss out on our fun themed weekly events.
Thank you all for your continued support for PLAYDOLLS MAGAZINE.
Tazzy Jenkins

Playdolls Magazine's May Issue Is On Stands Now!

Sunday, August 21, 2016

SKEW2 is closing for a rebrand.

All SKEW2 mens and womens outfits are L$150 to clear, but there are only 10 of each item left!  Once they're gone, they're gone!

Hop on over to and grab a deal today! 

Sunday, July 31, 2016

Windlight Magazine Announces Name Change to Kultivate

 JULY 31, 2016

Windlight Magazine announces its name change to Kultivate Magazine. The name change is part of the rebranding of Windlight to reflect its expansion into other art forms, including music, fashion, and literature.

Kultivate Magazine will continue being a provider and supporter of the arts in Second Life and will continue providing these services to the many artists and creators in Second Life. The brand will also continue providing services to it’s real life virtual patrons in the form of tutorials and classes.

The name Kultivate was chosen for a variety of reasons. Brand founder and publisher, John, explained his reasoning for the choice of name: “When I created Windlight last year, I wanted to assist artists and to provide resources for the art world to anyone who wanted them. I also started Windlight in memory of a much beloved younger sister, who tragically passed away two years ago…….Kandis, my sister, experienced growth in more ways than one in Paris and took her photography to new heights and levels as she perfected her craft. This growth is what has lead me to rebrand Windlight into it’s new name: Kultivate.” The choice to spell cultivate with a K was in honor of John’s sister Kandis.

Kultivate will encompass Kultivate Magazine, The Edge and The Edge Gallery, Windlight Art Gallery, Windlight Bailywick Gallery, The Riff, and the upcoming Team Diabetes of Second Life Art Gallery.

“Cultivation is the art and science of growing things. We hope that you will continue to grow with us and Kultivate our love of all things artistic. Please note that our strong commitment to the arts will never change. We will continue to have our art shows, our galleries, and our many artistic events to bring you the resources you have grown to love and utilize. If anything we will simply expand and bring you additional resources to help you to cultivate your craft, “ continued John.

For More Information
For more information on the brand’s name change, please visit the following link:

About Kultivate
Kultivate’s goal is to support and further the arts in Second Life. The main art forms that the brand supports are 2D and 3D art, literature, music, fashion, and lifestyle elements. For more information please visit: