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Monday, May 20, 2019


It is Sunday May 26th that the  LOOK of the YEAR judges will select the first group of 10 semi-finalists and a lot of women already submitted their picture but the men are a lot less numerous... Where are the men of style? Are they shy?

Remember: LUXE Paris Women's Fashion and LUXE Dot Be Men's Fashion are now searching the grid to find two ambassadors, a woman and a man with style and charisma, who will represent their brands and each win L$ 50 000 cash! No need to be a professional model to apply as we will train the finalists without experience. You just need to have style, to express yourself through what you wear!

The Earlier You Enter the More Chances You have!

In the first step of the contest, the judges will select  a group of 10 semi-finalists (5 women and 5 men) every week for 5 weeks, starting Sunday.  Each week ALL the pictures received will be presented to the judges so more  early you participate, more chances you have to be selected! You can enter the contest as many times as you wish as long as you present a different outfit for each entry. To be eligible to the first selection of semi-finalists, your picture has to be received before midnight Friday May 24th.

Easy to participate: Wear a LUXE Paris or a LUXE Dot Be outfit, style it, snap a picture, put your name in the title and send FULL PERM to LOOKoftheYEAR resident.  Gift for all participants! Each week The Second Life Enquirer will publish the pictures of the semi-finalists. They will also be displayed in the LOOK of the YEAR Hall at LUXE Paris and LUXE Dot Be main stores and on our website at

When we have 25 semi-finalists women and 25 semi-finalists men, the jury will then select 10 finalists in each category. These finalists will be invited to the LOOK of the YEAR Brunch of the Judges where they will be asked to explain why they would be a good ambassador for LUXE Paris or LUXE Dot Be.  At the same occasion, they will be invited to each choose 10 free outfits  at our main stores, to prepare  their look for the  two challenges-shows  that will determine the winners.

L$ 275 000 in prizes

Beside the L$ 50 000 cash, the LUXE Paris and LUXE Dot Be new ambassadors will also each win:  One year of free shopping at LUXE Paris/ LUXE Dot Be (a value of L$30 000), a fashion feature in The Second Life Enquirer and in the magazines ModeLS,  SL Confidencial and L'Amour Diversity (a value of L$30 000),  a private dinner party for 20 at the Duplex Club (a value of L$5000), a scholarship at In-Nova Model Training (a value of L$4000), a gift card of L$3500 at ProPose, a gift card of L$3000 at Alma Makeup, a crown by Zuri Jewelry (a scepter for the man), a value of L$1500, an official picture by Jack Rock (a value of L$1000), an hour coaching with Ponchituti Boucher and a VIP invite to be part of AIM Modeling Agency.

The two runners up in each category (women & men) will also receive a scholarship at In-Nova Model Training (a value of L$4000), a Zuri tiara or scepter (L$1000), a gift card from ProPose (L$2500 for the first and L$1500 for the second), a gift card from Alma Makeup (L$1000 for the first and L$500 for the second) and an official picture by Jack Rock (L$1000). They will also get an hour coaching with Ponchituti Boucher and be interviewed by ModeLS Magazine and SL Confidencial.
So what are you waiting for? Show off your style! This contest is a super fun experience and you could be one of the next LOOKS of the YEAR and win L$ 50 000 cash! The contestants will be judged on their style, elegance and originality. You will find more details about the LOOK of the YEAR contest at LUXE Paris and LUXE Dot Be stores at and on our website.


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