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Wednesday, July 10, 2019


The excitement was in the air on Sunday, as the 20 finalists of the LOOK of the YEAR competition met the 14 judges for the first time, during an elegant brunch at LUXE Paris and LUXE Dot Be.

Each finalist was invited on the stage to explain to the panel of judges why he or she would be a good ambassador for LUXE Paris Women Fashion or LUXE Dot Be Men Fashion.

''We are looking for two ambassadors, a woman and a man, who distinguish themselves by the quality of their look and a powerful style and who will represent our brands with grace''. explain the three designers behind this contest, Mika Palmyra and Parisian Skytower of LUXE Paris, and Boniefacio of LUXE Dot Be.

After the speeches, the LOOK of the YEAR official photographer, Jack Rock, captured the unique style and beauty of each of the finalists and then, it was shopping time! Each finalist was allowed to choose 10 outfits, no charge, at LUXE Paris or LUXE Dot Be. That was fun and a really good way to achieve this day, which was the first event of the LOOK of the YEAR finale.


This Sunday, the finalists will finally hit the runway and show the judges their modeling skills as they will present the Happy Sunny Afternoon show.

This show combines two challenges. To start, the finalists will model swimsuits especially created for them by LUXE Paris and LUXE Dot Be, in the colors of their RL country flag. For the second challenge, the finalists have been asked to interpret the Happy Sunny Afternoon theme, to express, with their clothes and styling, ''la joie de vivre'' under a beautiful sunshine.

The third and last challenge, Romance at the Ritz in Paris, will take place on July 21th as the grand finale. We will then know who will be the next LUXE Paris LOOK of the YEAR and the first LUXE Dot Be LOOK of the YEAR as it is the first time that the contest has a men category.


The new ambassadors will each win L$50,000 cash, one year of free shopping at LUXE Paris/LUXE Dot Be (a value of L$30 000), a fashion feature in the magazines ModeLS,  SL Confidencial, L'Amour Diversity and The Second Life Enquirer (a value of L$30 000),  a private dinner party for 20 at the Duplex Club (a value of L$5000), a scholarship at In-Nova Model Training (a value of L$4000), a gift card of L$3500 at ProPose, a gift card of L$3000 at Alma Makeup, a crown by Zuri Jewelry (a scepter for the man), a value of L$1500, an official picture by Jack Rock (a value of L$1000), an hour coaching with Ponchituti Boucher and a VIP invite to be part of AIM Modeling Agency.

The two runners up in each category will also share more than L$35,000 in prizes from the sponsors.

Staged and directed by Julia Brand, LUXE Paris COO, and presented at AIM brand new theater, the challenges-shows will unfortunately not be open to the public. The organization took this difficult decision in order to keep the lag as low as possible so finalists and judges can be at their best. However the LOOK of the YEAR grand finale will be broadcast live on YouTube! Keep an eye on The SL Enquirer to get the link to watch this thrilling event!


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