LUXE Paris is reviving its legendary contest: WHO WILL BE the next LOOK of the DAY?

After a decade of existence, the LUXE Paris Look of the Year competition, is renewing itself  to be even more accessible to all fashion enthusiasts.

Since last spring, the renowned fashion house holds a LOOK of the DAY competition at all its runway shows, honoring the best LUXE Paris look in the public, with the intention of organizing a grand final at a later date.

The next edition of LOOK of the DAY will take place on October 17th. Indeed, the launch of LUXE Paris's new Fall 2026 collection will be the occasion to present the second LOOK of the DAY award to the spectator wearing the most outstanding LUXE Paris look.

EASY to PARTICIPATE

To participate, simply attend LUXE Paris AUTUMN RADIANCE fashion show on October 17th, dressed in your best LUXE Paris look, and be in the audience at least 20 minutes before the show, at 9:40 AM SLT. The jury of fashion professionals and media representants will select the LOOK of the DAY winner — the most stunning LUXE Paris look in the audience — before the runway begins at 10. The votes will be tallied during the show, and the grand prize winner and two runners-up will be announced at the AUTUMN RADIANCE finale.

The LOOK of the DAY winner will receive L$5,000 cash, while the runners-up will each receive a L$2,000 LUXE Paris gift card. 

The LOOK of the DAY judges, who know LUXE Paris well having collaborated on the Look of the Year contest for many years, is searching for looks that truly represent this refined brand, established in Second Life since 2012. There are few stylistic limitations given LUXE Paris's commitment to diversity, but the looks must, of course, reflect couture elegance, the brand's hallmark.

The jury for the next edition of the LOOK of the DAY on October 17th will be composed of LUXE Paris owners, Parisian Skytower and Mika Palmyra, LUXE Paris designer VanessaJane, LUXE Paris Communications director, Hyaecinte, Chemak Kamala, SL Confidencial magazine editor, Bellisima Benelli, Attention SL magazine editor, and Melinda Bayn, The Seasonal Angels and 1st runner up LOOK of the DAY April 2026. Lathilda Jannsen will be the Judges Host and the coordinator of the election.

The competition is open to everyone, professionals and amateurs alike, women and men.

At the contest's inaugural edition last spring, Paris Saint-Laurent, a newcomer to the world of virtual fashion, was crowned LOOK of the DAY with the LUXE Paris AMORE evening gown and a seductive look perfectly in keeping with the show's theme that day, ''Fashion as a Love Potion''. 

Top model Melinda Bayn took second place with an elegant urban outfit created through a clever mix-and-match approach. Third place was awarded to professional model Athena Fireheart, who chose the sensual LUXE Paris OOOh LA LA evening gown. 

A collection of woolens

To WARM our HEARTS

in this WORLD in TURMOIL

In addition to playing a cool styling game, spectators will have the pleasure of discovering LUXE Paris's new Fall collection, Autumn Radiance, in a mega fashion show hosted by SL celebrity Diana Balhaus, ''the voice of virtual fashion'', and top model Lorez Aichi, LUXE Paris deputy ambassador.

The runway show, an Aealla Illyar production with Excelsior agency, will feature some thirty creations in woolens "to warm our hearts in this world in turmoil," emphasizes Hyaecinte, the fashion house's Communications Director.

"And as always, we are focusing on the diversity of our styles," continues Hyaecinte.

"LUXE Paris embraces all fashion trends with no other limit than couture elegance, inspired by the great names of European fashion."

LUXE Paris collections are spontaneously composed of elements of different natures thanks to a team of four designers with very diverse styles. 

From the outset, the brand's founders, Parisian Skytower and Mika Palmyra, juxtaposed two contrasting looks: Paris expressing an ultra-stylish yet discrete fashion, while Mika loves to unleash vibrant colors and a touch of controversy. To this was added the couture audacity of Avalon Chrome and the artistic style of VanessaJane, two winners of Look of the Year (2020 and 2024) who dreamed of becoming designers and who were trained by Skytower and Palmyra.

The COUTURE DREAM: AFFORDABLE

Another distinctive feature of LUXE Paris fashion is its accessibility.

"When we launched LUXE Paris twelve years ago, it was for the joy of creating but also to make the dream of couture accessible, and nothing has changed since," emphasize Skytower and Palmyra.

"Second Life is a place to dream big, so it was essential to find a high-fashion brand here, at affordable prices."

A complete LUXE Paris outfit, usually including shoes, costs between L$350 and L$400. Even the evening gowns, displayed in an elegant salon in the main store, are not more expensive. The same goes for the house's extraordinary fur collection.

Want to learn more about LUXE Paris and the next edition of the LOOK of the DAY competition? Visit www.luxeparis.online.

https://maps.secondlife.com/secondlife/Bao/56/72/26

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LUXE Paris News: Saturday April 18th FASHION as a LOVE POTION Dont miss the show of the year!

With 25 of the world's top models, a completely innovative concept, and meticulous preparation by an extraordinary team, the FASHION as a LOVE POTION show by LUXE Paris, on April 18 at noon, promises to be the fashion event of the year!

Although she has created several sets for various modeling agencies, this is the first time that Aria Absinthe, LUXE Paris ambassador, has produced a fashion show from start to finish. What makes us think it will be a resounding success? Her passion, her exceptional organizational skills, and the extraordinary team she has assembled.

Looks to seduce

The challenge was not easy. It wasn't simply a matter of handing clothes to the models. This time, the elite models first had to choose the archetype of woman or man they wished to portray in order to seduce on the catwalk, using fashion.

Next, they had to create their own "love potion" look by exploring the approximately 500 outfits in the LUXE Paris flagship store. By combining, enhancing, and transforming LUXE Paris garments to their liking, they will showcase their very personal style in this extraordinary show!

''This significant creative contribution from the models infuses the show with a great deal of authenticity,'' highlights the producer, having already reviewed all the looks for the April 18th show.

“Each look feels deeply considered because it stems from the model’s interpretation; it’s not simply a selection imposed by the designer.” 

“This translates into a greater presence on the runway.

You won’t just see fashion, you’ll see identity, perspective, emotion!”

The stars and their fashion elixir

As a small appetizer before the feast, here are the seductive characters our runway stars chose to portray.

Ale Chun will be a modern icon.

Ava Jhamin says she'll be the hot girl

Cesar Langer will go for minimalism

Danity Mynx chose to be a rebel muse

Diana Bauhaus will reveal the libertine woman within her

Jenny Starling will play the high-society woman

Jonathan Venus will dare the libertine man.

Lali Arbizu will unleash the gentle storm dormant within her

Larida Andel will capitalize on her sophisticated side.

Lorez Aichi will dazzle the runway with his extroverted style.

Lua Vendetta will become a nocturnal muse.

Memole Giha will portray a woman of authority.

Mila Blauvelt will reveal her enigmatic side.

Naar Absinthe will be a femme fatale.

Negly Claremont will embody a romantic powerful woman.

Nonoya will focus on pure romance.

Ponchituti Boucher will seduce with minimalism.

Steele Sirnah will rely on the charm of the night knight.

Tilly Opaline will be an intellectual woman.

TwinkieBean will reveal the sensual woman within.

Wartooth will be a visionary woman.

As for Aria, who, in addition to her work as a producer, will walk the runway, she will rely on the charm of an heiress.

"It's wonderful to see renowned models not only presenting fashion, but also embodying it," emphasizes the producer.

"These supermodels are incredible.

They gave their all to the project! I am deeply grateful to them."

The dream team

Aria est tout aussi emballée par son équipe de production.

“We all share the same level of commitment, which allows everything to run perfectly,” says Aria, amazed.

“TwinkieBean and Nikolina Valencourt have been my partners in every step of preparing this innovative show. From the smallest details to the most important decisions, we’ve moved forward together. That kind of synergy is rare.

“Twinkie is like a sister to me. She’s endlessly creative, incredibly organized, and always finds a way to lend a hand. She’s not only an exceptional collaborator but also a wonderful person with a beautiful soul.

“Nikolina Valencourt is the mastermind behind much of our work. She never ceases to amaze me. Whenever we had an idea or faced a challenge, her response was always, ‘I can do it’ or ‘I can write the script.’ I’ve learned so much from her during this experience!”

“Eyema Straaf Hooly Lionheart, for her part, has contributed an incredible choreographic vision. Her ability to transform movement into storytelling added a completely new dimension to the show!”

“Next up, we have Lazlo Hunter, our DJ and lighting specialist, who will bring the atmosphere to life. His talent for combining sound and light creates an ambiance that enhances every moment of the show.”

“Also joining us are Dresden Coublanc, the voice of the show, and Vanessa Jane, our chat host,” adds Aria.

“Dresden will infuse incredible energy and connection throughout the show. Her voice has immense power: it can guide a moment and captivate the audience.

“Vanessa, winner of LUXE Paris LOOK of the YEAR 2024, ensures that the show flows naturally and elegantly. Her words, her sense of timing, and her consistency guarantee impeccable communication.”

“In addition, we are fortunate to have the renowned videographer Javi Gearz and the excellent photographer Abbie to capture the event.”

“Finally, I want to underline the unwavering support of the LUXE Paris team,” Aria concludes. 

“Their passion and the trust they placed in us, giving us complete creative freedom and sharing their expertise when we needed it, were a true source of inspiration. 

''In fact, it was that trust that made all of this possible!”

The LOOK of the DAY in the audience

The "Love Potion" fashion show will also feature an interactive performance for the audience. Spectators are invited to attend dressed in their best LUXE Paris outfit, as a jury will select the LUXE Paris LOOK of the DAY!

The winner, male or female, will receive L$5,000 in cash, while the two runners-up will each receive a LUXE Paris gift card worth L$2,000.

Everyone is invited to participate in this first-ever LOOK of the DAY contest. Simply arrive at least 20 minutes before the start of the show, dressed in your best LUXE Paris look. The jury will be in the observation tower starting at 11:30 a.m. 

The winner of the LOOK of the DAY contest will be announced at the end of the show. 

LUXE Paris will also take advantage of the event to present its new Beachwear Collection. This equally seductive and charming collection will be presented in the second part of the show.

A prestigious jury

The first LOOK of the DAY – this competition will take place at all LUXE Paris fashion shows – will be chosen by a prestigious panel of supermodels and personalities from the world of design and media.

In the grand observation tower:

THE MODELS

Aealla Illyar, CEO of Excelsior Model Agency

Diana Balhaus, co-owner of One On One Modeling Agency

Hyaecinte, Communications Director of LUXE Paris

Lali Arbizu, co-owner of One On One

Lathilda Janssen, teaching assistant In-Nova Modeling

and host of the LOOK of the DAY judges

Lorez Aichi, first runner-up LOOK of the YEAR 2025-2026

Ponchituti Boucher, co-owner of One On One

TwinkieBean, first runner-up LOOK of the YEAR 2024

THE MEDIA REPRESENTATIVES

Chemak Kamala, editor of SL Confidencial

Lanai Jarrico, CEO and Editor of The SL Enquirer

THE CREATORS

Zuri Rayna, owner and designer of Zuri Jewellery

Mitsuko Kytory, Executive Director of Hayabusa Design

Kody Meyers, photographer

Parisian Skytower, owner and designer of LUXE Paris

Mika Palmyra, owner and designer of LUXE Paris

A limousine will be waiting for you at the LUXE Paris flagship store on http://maps.secondlife.com/secondlife/Bao/67/69/26 to transport you into the romantic Venetian atmosphere of the FASHION as a LOVE POTION event. Could this also be your moment of glory?

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