LUXE Paris is reviving its legendary contest: WHO WILL BE the next LOOK of the DAY?

After a decade of existence, the LUXE Paris Look of the Year competition, is renewing itself  to be even more accessible to all fashion enthusiasts.

Since last spring, the renowned fashion house holds a LOOK of the DAY competition at all its runway shows, honoring the best LUXE Paris look in the public, with the intention of organizing a grand final at a later date.

The next edition of LOOK of the DAY will take place on October 17th. Indeed, the launch of LUXE Paris's new Fall 2026 collection will be the occasion to present the second LOOK of the DAY award to the spectator wearing the most outstanding LUXE Paris look.

EASY to PARTICIPATE

To participate, simply attend LUXE Paris AUTUMN RADIANCE fashion show on October 17th, dressed in your best LUXE Paris look, and be in the audience at least 20 minutes before the show, at 9:40 AM SLT. The jury of fashion professionals and media representants will select the LOOK of the DAY winner — the most stunning LUXE Paris look in the audience — before the runway begins at 10. The votes will be tallied during the show, and the grand prize winner and two runners-up will be announced at the AUTUMN RADIANCE finale.

The LOOK of the DAY winner will receive L$5,000 cash, while the runners-up will each receive a L$2,000 LUXE Paris gift card. 

The LOOK of the DAY judges, who know LUXE Paris well having collaborated on the Look of the Year contest for many years, is searching for looks that truly represent this refined brand, established in Second Life since 2012. There are few stylistic limitations given LUXE Paris's commitment to diversity, but the looks must, of course, reflect couture elegance, the brand's hallmark.

The jury for the next edition of the LOOK of the DAY on October 17th will be composed of LUXE Paris owners, Parisian Skytower and Mika Palmyra, LUXE Paris designer VanessaJane, LUXE Paris Communications director, Hyaecinte, Chemak Kamala, SL Confidencial magazine editor, Bellisima Benelli, Attention SL magazine editor, and Melinda Bayn, The Seasonal Angels and 1st runner up LOOK of the DAY April 2026. Lathilda Jannsen will be the Judges Host and the coordinator of the election.

The competition is open to everyone, professionals and amateurs alike, women and men.

At the contest's inaugural edition last spring, Paris Saint-Laurent, a newcomer to the world of virtual fashion, was crowned LOOK of the DAY with the LUXE Paris AMORE evening gown and a seductive look perfectly in keeping with the show's theme that day, ''Fashion as a Love Potion''. 

Top model Melinda Bayn took second place with an elegant urban outfit created through a clever mix-and-match approach. Third place was awarded to professional model Athena Fireheart, who chose the sensual LUXE Paris OOOh LA LA evening gown. 

A collection of woolens

To WARM our HEARTS

in this WORLD in TURMOIL

In addition to playing a cool styling game, spectators will have the pleasure of discovering LUXE Paris's new Fall collection, Autumn Radiance, in a mega fashion show hosted by SL celebrity Diana Balhaus, ''the voice of virtual fashion'', and top model Lorez Aichi, LUXE Paris deputy ambassador.

The runway show, an Aealla Illyar production with Excelsior agency, will feature some thirty creations in woolens "to warm our hearts in this world in turmoil," emphasizes Hyaecinte, the fashion house's Communications Director.

"And as always, we are focusing on the diversity of our styles," continues Hyaecinte.

"LUXE Paris embraces all fashion trends with no other limit than couture elegance, inspired by the great names of European fashion."

LUXE Paris collections are spontaneously composed of elements of different natures thanks to a team of four designers with very diverse styles. 

From the outset, the brand's founders, Parisian Skytower and Mika Palmyra, juxtaposed two contrasting looks: Paris expressing an ultra-stylish yet discrete fashion, while Mika loves to unleash vibrant colors and a touch of controversy. To this was added the couture audacity of Avalon Chrome and the artistic style of VanessaJane, two winners of Look of the Year (2020 and 2024) who dreamed of becoming designers and who were trained by Skytower and Palmyra.

The COUTURE DREAM: AFFORDABLE

Another distinctive feature of LUXE Paris fashion is its accessibility.

"When we launched LUXE Paris twelve years ago, it was for the joy of creating but also to make the dream of couture accessible, and nothing has changed since," emphasize Skytower and Palmyra.

"Second Life is a place to dream big, so it was essential to find a high-fashion brand here, at affordable prices."

A complete LUXE Paris outfit, usually including shoes, costs between L$350 and L$400. Even the evening gowns, displayed in an elegant salon in the main store, are not more expensive. The same goes for the house's extraordinary fur collection.

Want to learn more about LUXE Paris and the next edition of the LOOK of the DAY competition? Visit www.luxeparis.online.

https://maps.secondlife.com/secondlife/Bao/56/72/26

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LUXE Paris has found its new ambassador: JADE PONO WINS!

 

It is Jade Pono, an experienced model renowned for her professionalism and her style woven with ardor and femininity, who won over the LOOK of the YEAR jury during the grand final Sunday.

PHOTOS: MONÏ 

It took a long time for Jade to realize that she had just been elected LUXE Paris LOOK of the YEAR!

“When Mika Palmyra announced that she was going to reveal the name of the winner, someone in the crowd shouted Nikki You got that! so I thought, cool, it's Nikki, now I'm going to be able to go rest because I haven't slept for two nights, I was so feverish,'' tells Jade with emotion.

''But I was getting all kinds of weird messages...and the coordinator was asking me to go in front! I was totally confused... Until I saw the crown arriving in my inventory!''

Japanese living in Hawaii, Jade Pono has been a professional virtual model for five years.

''Short in real life, I wanted a second life as a great tall top model so I got to work, combining training and participating in as many fashion shows as possible to gain experience.

''Today I am member of 25 agencies and on some Saturdays, I have three shows in a row!''

The new LUXE Paris ambassador received L$50,000 in cash, an elegant tiara created for her by Zuri Rayna and another L$50,000 in gift cards from LUXE Paris, ZURI Jewellery, In-Nova Modeling Academy, Swank & Co, ProPose Modeling Poses and Visionaire Photo Institute.

The runners up

HUNIPET & LATHILDA

In the wake of Jade, also very stylish and remarkable on the runway, another highly reputable experienced model, Hunipet Delicioso, 1st runner up, and a student model, a new star, Lathilda, 2nd runner up.

The two runners-up each received L$10,000 in cash, a ZURI tiara and over L$15,000 in gift cards.

The three LOOK of the YEAR winners will also appear in several reports in The SL Enquirer and in the magazines SL Confidencial, SL20 and LUXE Paris.

A SPECTACULAR FINAL

It's a colorful show that the 12 finalists delivered in their last LOOK of the YEAR challenge. On a grandiose stage created by Parisian Skytower, co-owner LUXE Paris, the great 12 took us on a journey around the world by interpreting, in turn, a particular look inspired by one of the 12 most important fashion capitals of the planet.

In our fantasy world, Rihanna, Cher and Madonna, three of the world’s biggest fashion icons, created the Global Fashion Ball to benefit hungry children. At their head table, 12 elegant women diplomats representing the 12 most important fashion capitals of the planet, the 12 LOOK of the YEAR finalists!

Each of the finalists was asked to prepare a formal look representing the fashion style of a particular capital. The 12 greatest fashions capitals were selected according to the latest Global Fashion & Luxury Cities Index (Nov 2021) and assigned to the finalists randomly.

And all the finalists shone, admirably capturing the fashion essence of each of the capitals and arousing an extremely close vote.

A JURY of 13 FASHION

& MEDIA PERSONALITIES

Finalists had to present an outfit made up of LUXE Paris clothing and ZURI jewellery and have received for this, generous gift cards from both brands. The LOOK of the YEAR contest is the only style competition on the grid which subsidizes its finalists.

The jury was made up of 13 personalities from the fashion and media worlds: Parisian Skytower & Mika Palmyra, LUXE Paris owners, Zuri Rayna, owner and designer Zuri Jewelry, Valsnia, LOOK of the YEAR 2021-2022, Ponchituti Boucher, legendary top model, co-owner of One On One Agency and owner ProPose Modeling Poses, Frolic Mills, another virtual fashion legend who practically invented the industry in Second Life and the owner of the new SL20 magazine, Lanai Jarrico, owner of The SL Enquirer, , Adonis Lubomir, owner of Swank Events and Womenstuff group, Chema K, owner of SL Confidencial magazine, Ava Jhamin, co-owner The A-List and L'Amour Productions, Stephano Del Piero, teacher at In-Nova Model Training Academy, Consuela Blanche, manager Visionaire Photo Institute, Virgo, manager of the Latin Quarter.

The judges have awarded a score to each finalist by evaluating the accuracy and originality of their interpretation of their fashion capital as well as the presence of LUXE Paris and ZURI elegance. They also evaluated the finalists stage presence and charisma. The scores allocated during this last challenge were added to those of the first challenge, which took place ten days ago on the theme DECADES of FASHION 1950-2020. It is the sum that determined the winner.

SURPRISE!

VALSNIA LAUNCHES

HER 1st COLLECTION

As soon as the FASHION CAPITALS challenge was over, Mika Palmyra, the other owner-designer of LUXE Paris, left de judges' lounge to proceed with the compilation of the votes. Usually a long and boring moment, this waiting period turned into magic tho as Valsnia, outgoing LOOK of the YEAR winner, surprised the crowd with the launch of her first collection for LUXE Paris!

Suddenly, the majestic runway decked out of gold and onyx disappeared to give way to a magical Hindu garden. Five top models from One On One Agency, ZosiaAura, Memole, Miso, Tiy and Sholy, appeared as so many mysterious goddesses... This is because Valsnia's new collection pays homage to her country, India.

"I married traditional fabrics from my own real-life wardrobe with today's styles and cuts to show the two sides of India, its fondness for the past and its modernity," says Valsnia.

Among the traditional fabrics used, Valsnia's wedding dress and that of her mother.

SHOCKED

JADE COULDNT FIND

HER WORDS

The presentation of the collection ''LUXE Paris COLORS of INDIA by Valsnia'' was immediately followed by the long-awaited highlight of the event, the crowning of the new LOOK of the YEAR, Jade Pono, and of the runners-up Hunipet Delicioso and Lathilda.

Jade was so shocked that it took her long minutes before she could find her words to thank the judges, the organization and her supporters. On the VPC, the models' private communication system when they are on stage, the show's coordinator, Lali Arbizu, was begging Jade to break the silence...

''I just couldn't believe it'', Jade exclaims.

''I still cant believe it'', she added, 48 hours later.

Sa soeur Morgan

l'a inspirée

This is the second year that Jade has taken part in the LUXE Paris LOOK of the YEAR competition. Chosen in the semi-finals last year, she had not been selected for the final and here she is the big winner! What happened? What changed?

“What a tough question,” Jade comments with a laugh. ''I think it was my sister Morgan Incognito who inspired me. I so wanted her to be proud of me!

Morgan, Jade's virtual sister, also Japanese in RL, is a celebrity in the fashion world both for her qualities as a top model and for her involvement in many projects to improve the world such as her I SAY NO campaign benefiting RAINN, the Rape Abuse & Incest National Network.

Jade also thinks the LOOK of the YEAR mentoring team and the training she received in her early days at Naar Rexen's In-Nova Academy played a big role.

THE BEST PART:

THE MENTORING CLASSES!

"These mentorship classes and seminars with legendary supermodel Ponchitutti Boucher were the best part of the competition," she says feistily.

''It's worth millions of dollars to me!

''As for the school that introduced me to modeling, In-Nova, it is an extremely serious and very demanding institution!

''I even learned the basics of design there, which allowed me to create a cape to highlight my LUXE Paris dress for the final!''

Obviously, no one will be surprised to learn that Jade would like to continue her design apprenticeship within the LUXE Paris team. To be continued!

You regret missing the LOOK of the YEAR grand final?

Watch the ''live'' broadcasted by SL4Live-TV on YouTube:

(715) LUXE Paris LOOK of the YEAR Challenge 2/ Grand Final ''FASHION CAPITALS - The Global Ball'' - YouTube

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