The SL Enquirer: merchants

Thursday, November 6, 2014

Introducing Discount Roulette- Lanai Jarrico Reporting…

Thursday, November 06, 2014 discount, Discount Roulette, fashion, Julya Lykin, Lanai Jarrico, Marketing Tool, merchants, products, second life, shopping, spotlight feature No comments

Everyone loves a great deal when they are out and about shopping in Second Life. With the countless malls and stores across the grid it can become overwhelming trying to look for items that are both quality and match your shopping budget. Here is an interesting solution to your shopping dilemma, how about playing a little bit of Discount Roulette? It is the newest most exciting way for merchants to show off their newest products.

It works in two ways. For merchants, it allows them to put products in the machine and set the price. When customers pay the set price, they will receive a random discount anywhere from 10%, 20% or even 100% off! You may think nothing is free but why not take the chance and have some fun.

To learn more about this unique product, we sat down with creator Julya Lykin to talk more about it.

Interview with Julya Lykin

Lanai: Hi Julya, can you tell me a little bit about Shame Me Designs and what your brand has to offer Second Life residents?

Julya: Shame Me Designs started off as a shape shop. It had progressed into other things, dabbling in applier friendly clothing, and now Discount Roulette. Thus far, Shame Me Designs has also been the home of the hunt Dare2Bare (next one is January 15^th – February 15^th).

Lanai: You have an interesting product: Discount Roulette. What made you come up with the idea?

Julya: I’ve always had a passion for marketing. Being a designer myself, I know the price it takes to put out a freebie. Designing anything takes time, and time is money. This way the designers will be able to make their cost back from making the item, and give the customers an exciting reason to come frequently, to see what’s new. It’s a true win, win!

Lanai: The features for Discount Roulette seem simple. Can you explain how merchants can add items and set a price? Also, how many items can be put into this machine?

Julya: Setting up the machine is quite simple. Edit the machine, and put your price in the “Description” box. Then click over to the “Contents” Tab, take out the “gift box,” and put your item inside. While you’re in the “Contents” Tab, double click on the script and simply click the reset button, close everything up and your ready to rock. One item per machine.

Lanai: Can merchants have multiple Discount Roulette Machines?

Julya: Yes, the machine is sold as copy, no transfer. You can set up as many as you like. As other versions come out, there will be free updates.

Lanai: Do you have to join a group in order to receive discounts?

Julya: No. Anyone can play. It is set up to be completely random.

Lanai: Where can merchants purchase this system?

Julya: There are two different ways you can purchase the machine. In-world you can purchase it at Shame Me Designs. There is a machine set out with an item inside. Or if you prefer, you can also purchase it on Marketplace. It is available at both locations for L$350.

Lanai: With products like Discount Roulette available to shoppers, I think it makes shopping a bit more fun. Will you be coming up with other ways to bring merchants and customers together?

Yes, there is a group made called Discount Roulette, in which customers can find all the newest locations and designers can inform customers of their new items. Once a week there will be an updated list posted in notices of stores with slurls attached for your convenience. The Discount Roulette blog is now up and running, where the list will be maintained. Another feature will be designer items blogged. We have a few more tricks up our sleeves for the future =).