Deliciously Elite™ iNC© is Hiring Join the Deliciously Elite Crew

July 2016

Do you have an innate desire to help others. Are you looking to join a team of hardworking individuals that know how to have fun and enjoy what they do? Or maybe you know you want a job where you can make a positive difference in someone’s Second Life. If so the Deliciously Elite experience may be for you. 

Here at Deliciously Elite iNC we’re looking for bright friendly professionals just like you to join our crew.

Now Hiring for our Marketing, Event & Executive Divisions

Apply Today

For Hiring Info: http://hiring.deliciouslyelite.com/
Or Contact HoneyGlaze Delicioso
Visit us: http://maps.secondlife.com/secondlife/Virtual%20Dream/251/221/21

Deliciously Elite™ iNC is a Full Service organization that works closely with Second LifeⓇ residents, community businesses and organizations to help them to achieve their Event, Design, Virtual Entertainment, Fundraising & Professional goals.

OUR MOTTO:

"YOU DO WHAT YOU DO BEST WE'LL HANDLE THE REST"

   

We’ve been employing professionals to serve the SECOND LIFEⓇ Community Since 2009.

For more information on our current openings: http://bit.ly/DEliteOpenings

To submit Resumes or Portfolios:

CrewResources@DeliciouslyElite.com

Deliciously Elite™ iNC©

 D’Elite Beach                                                                                               

 Virtual Dream 249,211,21                                                  

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UNDERSTANDING THE SCRIPTS OF COMMERCE: An in depth interview with Abranimation's Abramelin Wolfe - Dean Lawson Reporting

While investigating potentially harmful scripts in Second Life I contacted Abramelin Wolfe, the owner of Abranimations and sent him questions to help me understand how scripts and commerce works in Second Life. Abramelin explained in great detail some of the potential pitfalls Second Life Residents should watch out for. The following are excerpts from our conversation.

Dean: According to your response it does not seem that you believe that the script was introduced to the item by a third party but is in fact commonly used by legitimate vendors. Is that correct?

Abramelin: Yes, and this is not a specific script.  ALL scripts that take debit permissions display this warning, the most common of which are vendor scripts as they are dealing with money transactions. Our affiliate vendors allow customers to sell our items and take a commission. They need permission to take money for refunding over payments and paying us the commission.

Dean: Based on my research, when an item is rezzed a message appears on the screen as follows; “Object wants access to take money from your Linden Dollar account. If you allow, this it can take any or all of your money from you at any time with no further warning or request.”

If I see this message my reaction is to click "deny", because I do not want an object to take my money at any time without further warning. Why would a legitimate vendor use a script with this type of message? Are there no other scripts that vendors can use?

Abramelin: Yes it also says after that... 'Before allowing this access, make sure you know what the object is and why it is making this request, as well as whether you trust the creator. If you're not certain, click Deny.'

That above statement makes all the difference. Legitimate vendors use this type of script because there are no other scripted ways to take money from an Avatar. You always need them to specifically give you permission. In the case of a vendor though you cannot have it ask every time because it needs to be left out for other people to purchase from even if you are offline. 

Linden Lab gives you this warning to make sure you know what the script is and who it is from. As I already mentioned, this is not a specific script displaying this message. This is a warning given by LL when a script requests debit permission. If you do not know the source of the script or trust the source then you should always click deny.

Dean: Do you feel the use of this script in objects that are affiliated with your business could damage the reputation of your business?

Abramelin: No, We have commission vendors for our ice skates because we have been asked for them a gazillion times, especially around Christmas. I think the warning LL gives quite adequately explains the risks, hence the conversation we are having, but also explains that there could be legitimate reasons why.  Affiliate vendors are common place in SL and this script function has always existed in SL. If anyone is uncomfortable granting debit permissions they can and should click deny and not use those vendors. It’s really no different than passing your credit card details to a company over the Internet. If you do not know or trust the company you should not do it. 

Dean: How is it possible for a customer to pay too much for an item? When I have paid for items in Second Life, a message is displayed; "Buy for L$(amount) from (name of vendor) underneath is the option to "buy" or "cancel". Could you explain how I can accidentally overpay in this type of transaction?

Abramelin: The vendor script dictates whether it has those quick pay buttons or not. If a vendor is not specifically scripted to have them it displays a box where you can enter any amount. Originally all scripts were like this actually, the button feature was added to SL much later. Some third party viewers possibly do not support those buttons either so even if it is scripted with them they may not display. This is just one situation though...there are actually loads of other scenarios where you might need to refund. (eg. Rental booths giving bulk discounts. Some transaction failures can be detected and refunds issued automatically. Some vendors that contain inventory might need to refund if the inventory is missing...and the list goes on.)

The thing people need to remember is that drop down warning is a one warning fits all solution. The warning will be displayed in all cases where debit permission is required. It does not and cannot display different messages depending on the situation or script.

Dean: If a script is used to extract a share of the proceeds from an affiliate vendor, should the script clarify the percentage being extracted?

Abramelin: Yes people certainly should understand what the vendor is for before they use it. Affiliate vendors by their nature extract a commission. Our ice skates vendor for example is labeled ‘Ice Skates Affiliate Vendor (30%)' and the instructions note card also explains it is a 30% commission vendor. The vendors we use cannot run until this debit permission is granted. Once it is running though they also have an Admin Panel accessible that shows transactions and percentages and some other info.

Dean: Who writes the scripts used by your affiliate vendors?

Abramelin: Our store vendors are scripted either by myself or use Caspervend (by Casper Warden). The ice skates affiliate vendors use Caspervend which is very respected and trust worthy. No one else creates any of our vendors or has access to our scripts.

Thanks for answering my questions, your help is appreciated.

Abramelin: No problem, hopefully your article can shed some light on this for folk in SL so they understand the message and what it means. I've seen this concern come up over and over through the years, but it’s mostly due to people not understanding what the message is telling them. The debit permission function is not a fraudulent function by itself. It is only fraudulent if it is used in a fraudulent way. It has many legitimate uses too. The above ice skates customer that contacted you was quite right not to accept permission with the ice skates as they did not understand why it was being taken. What I think I'll do is put the affiliate vendor inside a box in the package so it cannot be attached accidentally with everything else. I think the confusion probably came from everything being attached out of the box without looking at what the items were. 

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Does Mixing Business and Friendship Work?”- MajikVixen Reporting.

-Well, let's put it in the SL blender and see if it's palatable!  ...I trudged forth and polled different people, from all different walks of Second Life, on their experience, and this is what they said...

My first and most obvious inquiry was to a store owner, who's an upstanding citizen and been doing exemplary business for years.  She remarks that, "It's been 99% successful.  The 1% are those who push the boundaries of friendship...but you see how small that percentage is.  One thing about business in SL... it's so easy to make corrections and make the customer happy.  Nearly all of my products are 'copy,' so returning money is not an option for me, although I have made a few exceptions depending on the circumstances.  On the whole, mixing friendship with business has been quite a nice experience here in this virtual world."

The next person I asked, owns a successful venue.  She says it can be tricky mixing the two, especially when you have an acoustic venue and have friends who use tracks or both.  Luckily her friends understand and still come to support, and will do acoustic for them.  She also stated that nothing awful has happened, and that she recommends owning a venue if you can afford to do so without having to have tips to pay for it, "...we don't ask for tips.. There is a small can..if people want to tip the can there it is and we appreciate every linden.  We never ask..to me owning a venue is my want so why should I expect  people to pay for it...we  promote every show well... Facebook, Avatarbook, Avatar Social Network, Google, Twitter, Subscribo, events and friends.  ...We basically annoy everyone LOL."

After that, I asked a general manager of quite a new and successful game.  She basically said that she doesn't let friendships affect her business relationships, because she's wise about it.  Business is business, and the business she does is fun, so it's rewarding in itself.

I then was referred to StormyDaze15, regarding this with her and Chris's new game, Treasure Quest.  She stated that mixing business and friendship has worked very well for them, and that they have a great relationship with all that have their game.  Her business relies on good friendship relationships, as it is supported widely by word of mouth, "A few people knew we were working on the game, so they did tell people that liked this kind of stuff."  She also added that they have made some long lasting friendships with landowners from their game as well, "They also know they can IM us anytime they have an issue with the game, no ticket needed."  Very cool, and they seem to be off to a great business start!

I also polled a store/mall owner and she said,

"I had the best of times with my SL best friend.  We taught each other how to build and make clothing, and had masses of fun whilst we did so.

           

"We went into business together, a clothing store, I leaned more towards the design side of the business and she was more graphic design for our advertising.  We were lucky to have had such a complimentary relationship.  

           

"Having built our friendship first, we had a solid base for our business, we had already established our likes, dislikes, our ideas on fashion, and we were able to keep it fun too.  There were never any fears of offering what we thought might be silly designs to each other, instead we seemed to bounce of each other's ideas, expand them, tweak them etc.  I really enjoyed our time together, so much fun.

           

"As a shopping mall owner I seem to have made some wonderful new friends in the store owners.  I do prefer to work alongside the business owners and share ideas, offer assistance where I can.  Being on friendly terms with the owners is mutually beneficial, sharing ideas, contacts, etc."

Next I asked one of the leaders of a huge gaming group.  "It has both worked and not worked..  It could work if you know the person before you go into business with them.  You know their quirks and their history.  You know how they spend money and could conduct business.  Personally I have been in business with several people .. I have learned over time what characteristics I like in a person that I may share in a venture with ..   It is a learning process but I am finding out I am getting better at judging character.  It also helps when you get to know the person in RL as well.. so there is some transparency."  I asked her if she knew the other leader in real life first, or how that worked, and she stated that they met on Skype, " I told him I would not conduct any kind of deep friendship/relationship/ or business unless I can see them in person .. see that they are real .. It is a matter of trust for me.  He had then asked me to be an elder.. then after my efforts in clan he decided to make me a co leader. ...with him I have been so transparent with clan funds that I show him the SL files of my  account ;)"  She confirmed that the best kind of business relationships are based off of trust.  And the way it worked for her is to get to know them more closely.  Then she can judge if it will be a good investment of her time, and the relationship just blossoms from there.  " I cannot trust someone that hides behind an avatar.. they become less accountable."

Then the windlight blew me into the direction of asking a creator of an avatar website what they thought on this subject. 

"The short version is, I don't think mixing business and friendship is bad by default. 

"The long version is, this question just can't have a general answer.  I have experienced both that came with great losses or great benefits.  It highly depends on the circumstances, the nature of the people and the business itself.  

"There are some businesses that can operate even better if friends do it while others can be negatively impacted by them. 

"The bottom line is, the people being involved have to look inside and understand if their friendship can handle possible greed, power, control, hierarchy that business may affect."

Lastly, I asked a famous writer, Strawberry Singh about mixing the two,

"...pretty much everything can affect what I write about.  A conversation with a friend could inspire me to write about a certain topic.  A content creator dropping an item on me inspires me to create an image and write about it.  A lot of the memes and blogger challenges I do have often been inspired by a conversation with a friend or even suggestions and requests by my readers. 

            "So what I write about just comes from whatever is on my mind that day or whatever inspired me that day and yes of course, my friendships and surroundings will have an effect on that."

So there you have it folks!  For the most part, mixing business and friendship needs to work if your business is to survive in this "game" of networking.  Just like in real life.  However, you must build trust and know your boundaries.  Perhaps this drink is best served, with a grain of salt and a dash of experience.

Additional Information:

URL: http://www.sltreasurequest.biz/wp/

Other: http://strawberrysingh.com/

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How to Get More Out of Networking Events

Networking events can often prove to be the bane of your existence, especially if you feel that they are a waste of your time. Networking can be incredibly important, however, and if the events you attend aren’t yielding valuable results, it might be time for a change of tactics. There are several things that you can do to make the most of networking parties. Here is how to ensure that you get the outcome you want out of these events:

Be Prepared

It’s important to arrive on time for networking events. You can make sure you don’t get lost by finding out about the venues before you travel - check this weblink for more information. When you are on time, you will have first access to all the people that you want to meet early on. This means that you can talk to those who are actually relevant to your business at the beginning of the evening. This will enable you to relax for the rest of the night and socialise with your peers.

Make a note of the people that you would like to meet before you get to the event. This will ensure that you do not waste time with those who have nothing to do with your area of expertise. You will, of course, probably end up meeting other people as well but if you get the important ones out of the way first, you can relax.

Dress Appropriately

Humans cannot help but size one another up by their appearance. This is not a tendency that will be going away anytime soon, either, so it should dictate how you dress at these events. You should be well dressed and look good. Do not go overboard or seem as though you are trying too hard, though, as this can turn many people away. Simply match your outfit to the venue and the atmosphere of the party and you will be fine. It is also good to wear a statement piece of jewellery or even nice shoes. This can be an excellent conversation starter when meeting new people.

Position Yourself

It is a horrible feeling to walk aimlessly around the room, hoping to chance upon a person who is not already engaged in conversation. This is why where you position yourself in the room is important. The ideal place to wait is at the bar. This is because at some time during the night, everyone will make their way to the bar. This will allow you to casually begin a conversation with them when they do so.

Be Selective

You may feel the need to give everyone you meet your business card. You should not do this. The whole point of networking is to meet people who can be mutually beneficial to one another. If you hand out your card to everyone and take everyone else’s in return, your night cannot be considered successful. After you have chatted with people for a bit, you can size up whether or not they are relevant to your business. If they are,

 offer them your business card. If they are not, find a way to naturally and politely end the conversation.

These tips should ensure that you network much more effectively. You should soon be perceiving such events as advantageous to you rather than a drag. 

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Do you use Second Life for Entertainment, Business or Both? – Lanai Jarrico Reporting…

If both, How do you create a balance between professional presence and leisure Entertainment?

Second Life is a diverse virtual world with endless possibilities. People from around the world log-in each day for a variety of reasons. Some come for leisure entertainment while others do business to ensure the community has what it needs to move forward and keep residents engaged and active.

For years there has been a debate about the health of Second Life’s community and the fine line between real life and Second Life.

You may have come across profiles that say “I keep SL and RL Separate” while others argue that it is impossible to do that when we are real people behind an avatar with feelings that can affect us in real life.

While that is a fact, some view Second Life as just a game, therefore they do not get emotionally involved or share details about their real life. The argument can swing either way but what it comes down to is the individual and how they choose to “live” their Second Life.

If you really think about it from the perspective of a person on the outside who does not know the virtual world culture, it may be hard for them to understand the differences or similarities a virtual world has with the real world.

The difference is in the real world when we meet people face to face and engage in conversation- frequently judgments and stereotypes are made by appearance alone.  In Second Life, a profile description speaks for the person. It brings forth their personality first. This helps people determine whether or not they are interested in engaging in conversation due to similar interests or the lack of.

Another difference is trust, but who really trusts anybody at first sight in real life or in the virtual world?

Second Life really is quite similar in the respect that even in our own neighborhoods and communities we do not know all the people we live close to or work with. We don’t know what goes on in their home and life unless we communicate with them on a daily basis and form trusting friendships or relationships. Even then not all details about ones life is known.

 People tend to share more about themselves once they get to know someone well. So in reality Second Life shares the same human concept of communicating, relating and bonding with others. The only difference is people in a virtual world meet from the inside out and we have to rely on our own instinct whether or not we can trust what the person is saying under an Avatar persona.

 We can’t deny Second Life has caught a bad reputation due to the questionable behaviors that occur in world- but in its defense compared to the internet as a whole, it is somewhat controlled by residents who choose to steer clear of  people lie, who create problems or the sketchy side of the grid.

Those who engage in dating or adult entertainment have the right to do so as long as they are not supporting illegal activities or breaking Second Life’s Terms of Service.

SL community members can easily become wrapped up in behaviors that they did not originally intend coming into Second Life. For example, business partners might become emotionally involved and decide to date. Just like in the real world mixing business and pleasure can be a lethal concoction. The moment things go sour, the business they both worked hard to create will most likely implode- leaving one or both feeling hurt or used. 

Worst of all fighting over who will keep the business or let it go all together. 

It is highly recommended to choose either the relationship or a business partner but not mixing both.

Another problem that occurs often in Second Life with it comes to crossing those fine lines between real life and Second Life- is married people getting involved in virtual relationships. No matter what justification someone comes up with for doing it- to many it is considered cheating.

 It doesn’t matter if your marriage is on the rocks or even if you have an excellent marriage with a need to feel free. The only ones who truly get the best out of a successful Second Life relationship are singles who have found each other and have nothing to lose if they decide to take their relationship into the real world. The only issue they may face is who moves where and possibly having to get a passport.

Moving on to the business side of things, Second Life offers opportunities to those who are willing to put in the time and effort. Professionalism goes a long way and cannot be expressed enough. Having a good solid reputation for your conduct, a quality product as well as customer support is the real foundation for success.

 Mixing business and leisure has its responsibilities. It is perfectly fine to mingle in the community and get to know the people who help grow your business but keep it strictly business with friendly and helpful communication. The minute you begin to share your personal problems, getting involved in romantic relationships or getting into sketchy situations, you begin to taint your reputation.

Drawing lines between business and leisure entertainment in Second Life is a very important decision to make. Knowing how to handle situation will help determine who you are, what you contribute to the virtual community and what you will get out of SL.

No life in SL or RL is perfect because perfection does not truly exist. However, goals should be created in your best interest and benefit those you care about. It will enhance your quality of life.

 If you can’t find your happiness, success or balance in Second Life or understand the culture of the community you immerse yourself in-no matter how you choose to “live” in Second Life, there is no sense spending your time in it if it causes you stress or does damage to your real life relationships and opportunities.

If there is one thing you take from this article it is this- If you want to be successful- be professional. 

If it is leisure you are looking for- treat people with the same respect you would expect and just have fun.

If you want both- use an ALT for balance.

Remember, time is valuable. It can be spent or wasted but can never be bought back. Use your time wisely when you are in Second Life and it will be worth every minute.

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VIRTUALVillage Media Business Center - New Changes

Virtual Business and Conference Center

VIRTUALVillage Media | Virtual HQ  

                                   
             
VIRTUALVillage Media | VIRTUAL HQ is an International Networking HUB for CREATIVE and INNOVATIVE business professionals to create, invent, brainstorm, work on projects, grow, learn, teach and more. Sticking with that theme, our Business and Conference Center was developed for businesses and organizations looking for inexpensive, high quality work environments where they could network with business minds (RL and SL), hold Meetings, Seminars, and Events in a collaborative and interactive Virtual Space.

   ..:::::::Business and Conference Center Rental Program:::::::::.

   
Welcome and Thank you for your interest in the VIRTUALVillage Media | VIRTUAL HQ Business and Conference Center Rental Program!

All of our Office Rentals are 600$L per week and include the following:

✔ Affiliate Membership to the VIRTUALVillage Media Group
✔ 1 fully furnished 17.5x15 sqm office
✔ An additional 100 prims
✔ Full access to The VIRTUALVillage Media Business and Conference Center Rental Benefits Package*  (See Package info Below)

Our Event Space Rentals Start at 2000$L for the 1st 2 hours and include the following:

✔ Affiliate Membership to the VIRTUALVillage Media Group
✔ Access to 4 unique indoor/outdoor event spaces with varying capacity ranging from 15-40 persons
✔ An additional 100 prims
✔ Full access to The VIRTUALVillage Media Business and Conference Center Rental Benefits Package*  (See Package info Below)
  
*The Rental Benefits package includes:
                     
✔ Monthly Rental Discounts (longer rentals = larger discounts)
✔ Access to all VVM Event & Business Rental spaces.
✔ Complimentary Membership to The VIRTUALVillage World Business Association [a L$1k Value]
✔ 2 Complimentary Billboard Ads
            
For more information, please contact our Property Manager: Sanaa Carami directly OR drop a notecard in her mailbox (at the Business Center Info Kiosk)

http://maps.secondlife.com/secondlife/Business%20District%20Lima/84/151/22

=========

Brought to you by: VIRTUALVillage Media | Virtual HQ and the VIRTUAL World Business Association.

 www.VirtualVillagemedia.com

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Oldest Businesses/Venues in Second Life- Why Are They So Successful? – Camury Reporting

Second Life has an active economy and a large exchange movement with the use of their domestic currency, the Linden dollar (L$). Lindens can be used to buy, sell, rent or make land trade or purchase and sale of goods and services among users.

Second life residents perform thousands of virtual transactions per day. Those include the purchase of buildings, vehicles, equipment of all kinds, animations, clothing, skin, hair, jewelry, plants, pets, and works of art. Residents can also profit from the rent of land or real estate. Many survive by offering a wide range of services. Those services include "camping", wage labor, business management, entertainment and creation of custom content (which can be divided into six categories: building, texturing, scripting, animation, art direction, as well as the position of producer / financier from the project)

Some residents can have great success in their investments in the virtual world, selling virtual goods or providing services. Business owners with a good marketing strategy can even keep their business running for a long time.

Here are some examples of successful businesses in Second Life:

Fashion

Everyone wants to keep their avatars up to date with the current fashion trends. To meet the high demand for fashion items, SL has more a large variety stores that provide a huge range of products.

The Designer Circle is a bi-weekly fashion event since 2010. It is a platform for SL designers that offers, for a limited time, several items from each designer. The secret of their success this in addition to their marketing strategy is the affordable price of the products- between 50L- 100L, combined with the quality of products and the latest trends in fashion and clothing.

URL:

http://secondlife.com/destination/designer-circle

Venues

 Old Lar's House was established in 2009, evolving into Old Lar's Warehouse, and now, Old Lar's Naughty Twinz. It has become a popular club in Second Life. The secret of its success is the unique energetic atmosphere, provided by the beautiful and sexy dancers. They offer visitors exquisite eye-candy for customers and remove items of clothing-often with lusciously written text for tips. The club also features live DJs 24/7 who play the best mix of rock and other genres for all tastes.

URL:http://secondlife.com/destination/lar-s-house

Skin & Shape

Established in 2005, Adam n Eve offers a wide selection of male and female skins as well as hair, and Fashion. Attentive to the needs of the market, which is essential for business success, the store creates mesh avatars (head and body), with good quality and competitive prices. The product, price and attractiveness, are the magic ingredients for the store’s continued success in Second Life for many years.

http://maps.secondlife.com/secondlife/Genesis/112/59/41

Animations

Starting in Second Life in 2011, Humanoid is a project of talented German artists and media professionals who use technology to give movement to the Second Life avatars.

The secret of the success of this project is precisely the creativity, innovation and the use of advanced technology to offer a high quality product, satisfying the demand of the consumer market in Second Life.

SLURL:http://maps.secondlife.com/secondlife/HUMANOID/144/65/31

Freebie Spot

I was in second life since 2007, searching for freebies and Freebie Galaxy was there. This Store is a mega complex of freebies that has fifteen floors! The secret of its success, especially among newcomers to the SL, is quality and quantity with more than 3,000 freebies and dollarbies items of good quality that are offered to SL new residents looking for free things to have fun and upgrade their look.

URL:http://secondlife.com/destination/freebie-galaxy

Currently, in addition to a good product or service, businesses need to have a good marketing plan, promote themselves in the media, social networks and blogs is the key to success. This has fundamental importance for those who want to be prosperous in SL and last in such a competitive atmosphere.

Media

The SL Enquirer

Don’t forget!!! An informative press release to spread the news of your business is always a good start. Contact the SL Enquirer and we will help give you the exposure you need to get your business known.  Did we mention we are the longest running independently owned News Source in Second Life, established in 2005, with over 10 years of media experience?

http://maps.secondlife.com/secondlife/LUXORY%20NORTH/209/107/22 

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Submitting a Press Release to The SL Enquirer- New Business or Upcoming Event? Get your PR Posted for FREE!

**Please note if you are a current advertiser with SLE, PRs are FREE for the duration of your AD Package.

If you never tried our services and wish to:

YOU GET ONE COMPLIMENTARY PR POST ON US!
Additional pr posts are 300L payable to Lanai Jarrico, or you can purchase a monthly Ad Package for 1k a month.

Contact Lanai for this special offer.
lanaijarrico@gmail.com
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Quick Guide to Creating a Press Release for Promoting Charities, Events, Business & Services in The SL Enquirer.


A press release is a vital part of a marketing plan in Second life. It provides important information about events, products and services as well as where the target audience can find what is being promoted. Also,  who to contact for additional information. 

Having a solid PR plan makes it easy to promote to a variety of media sources who can reach out to the masses on your behalf.  The SL Enquirer has put together a quick guide to help get you started on your way to virtual success.

You will need these key components:

• Catchy Headline/announcement

example: FOR IMMEDIATE RELEASE:  Grand Opening of (event name) on (date & time)

• Promotional Texture

 400x400 (jpg) (SLE Standard)

• PR INFO

 The who, what, where, when about the event/service/product/location
(this information should be between  450-1000 words)

• Links

 LM, SLURL(s), Urls, social networks and preferred contact info.

• Submit

email your pr and promo image as an attachment to lanaijarrico@gmail.com

Charities in Second Life
Charity events and fund raiser Press releases are free to publish at least once per week per charity event. Submissions are due  at least one week before event for best exposure.

REMEMBER THE MAIN PURPOSE OF A PRESS RELEASE IS TO INFORM AND ENTICE THE PUBLIC ABOUT WHAT YOU HAVE TO OFFER AND HOW THEY CAN FIND/CONTACT YOU!


 QUESTIONS?
Email lanaijarrico@gmail.com 
  
-Lanai Jarrico
The SL Enquirer
Press Pass Media

TELEPORT- The SL Enquirer Media Center
http://maps.secondlife.com/secondlife/LUXORY%20NORTH/237/107/23

SLE Ad Options 
https://docs.google.com/forms/d/16ihItZBkG8LI0-UTDcyZeT0VOD7Mxg04VCesYrdNm00/viewform

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Top 5 Reasons Why Businesses fail in Second Life-Becca Drascol Reporting

I could probably list more than just 5 reasons a virtual business would fail. I think all owners set out with a great idea and even business plan. And of course no one sets out to fail. Even if you're the go getter with tons of time and start off with everything you could fathom will make the business a success, sometimes failure is inevitable. Without failure, what would we try harder for? Or change the next go round? So in this article I will go over what I feel are the top 5 for business failure.

1)Funds-Yes it takes money to run a business even virtually. Money for land, equipment, or furniture...sometimes just the impression you make with the look of your business can make or break you. Salary? Some do and some don't pay salary within SL, but for those of you who do, it can be quite hard on the one paying that salary to the staff to maintain funds. For as many of us who gain our linden simply working in SL, one option is to put money in from RL. While there is nothing wrong with funding a virtual business this way, if it makes you become stressed when things do not go your way for your dollar, well then the virtual shit hits the fan. And for some, like a club I once upon a time frequented, just using RL funding made the club go from fun to a very harsh environment.

2)Land-Whatever you seek to venture out with in Second Life business, land is a must! While finding good land isn't so difficult, finding the right priced, good trafficked and correct rated sim for your business may muddle up the picture. And even once you have land, maintaining it is always a task or two.

3)Staff-While some SL businesses can run without staff such as any goods store, a club or hangout must have good reliable working staff. While there are oodles of hiring groups, there are also tons and tons of clubs and other venue types in need of staff and competition for employees, like in the real world it can make staffing a venue very difficult.

4)Traffic-No matter what type of business venue you're trying to run in SL, a business needs customers. In all forms of business the goal is to sell something. Whether it be goods such as clothes, shapes or shoes etc., or if it's a club you run, people have to know you are open and running.

5) Competition-With every type of business imaginable in SL, the competition can be maddening. Not only the amount of other businesses out there can harm your business but how you run your own can seriously change rather it thrives or fails. For every place out there, there's one on the rise. One that works harder and faster in a shorter amount of time than you. Or perhaps the other venue is simply better liked.

Failing is not the end

Just because a business may fail does not mean the business owners, staff or otherwise per say didn’t try their hardest, or give their best effort. There is good and bad in all things in life. And sometimes a failure can be a life lesson, a way to improve and look at what went wrong.

It can mean an opening for a new start. And in the end of things there can be no success if we knew not what failure is. So rather one picks up and starts anew, or simply moves on and tries something non business related in SL, one thing is certainly true, venues will come and go and failure is always going to be possible.

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