Relay For Life, the signature fundraising event of the American Cancer Society, has once again shattered records in Second Life.
Less than halfway through the 2011 Relay season, the Relay For Life of Second Life had already raised more than one million dollars all-time.
At the Wrap-Up Party on Saturday, August 20, 2011 Event Chair MamaP Beerbaum proudly announced that the seventh Relay For Life of Second Life had set a new season fundraising record of US$375,000, had a record number of 140 teams, and a record number of over 3,000 relayers.
This year’s theme was ‘Seasons of Hope’ and was the largest to date, with a track lined by luminaria winding through 41 sims of amazing builds representing the different seasons. Some 2,140 avatars completed one or more laps, a combined total of 3,486 laps, and visited the campsites and the designer sims. And 4,817 luminaria were lit in support of loved ones going through treatment, and in memory of those heroes who have passed on.